廣告的利弊（1）
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
隨著信息化的發展，人們有更多的機會選擇自己喜歡的商品。但是商品越多，人們在選擇的時候就越困惑。因此，廣告站出來幫助人們選擇他們喜歡的產品。但是廣告既有優點也有缺點。有些人贊成，而有些人則相反。至于我，我在中立的立常
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面，廣告有助于人們更好地了解產品。廣告總是告訴人們產品的優勢和功能作用。通過閱讀廣告人們可以買到他們想要的東西。順便說一下，廣告對消費者是免費的。而且，廣告也比包裝盒上的說明書要有趣得多，因為廣告包含各種元素，如圖片，視頻，情節等。難道你不覺得這是選擇產品的一種好方法嗎?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardleof the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面，有時候廣告是具有誘-惑性和欺騙性的。為了吸引目標客戶，一些廣告商為了滿足修飾產品的`作用，而忽視他們使用的一些骯臟措施，或者他們所帶來的嚴重損害。廣告經常夸大產品的優勢和功能作用。結果，他們誤導了消費者購買不值得的東西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
總之，廣告有好的一面也有不好的一面。如果我們只是把它們當成是參考，廣告會是好的。但是如果我們依賴于它們來買東西，我們最后可能會遭受損失。
廣告的利弊（2）
是否應禁止廣告
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progreof society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
廣告的利弊（3）
在現實生活或工作學習中，大家一定都接觸過作文吧，作文是人們把記憶中所存儲的有關知識、經驗和思想用書面形式表達出來的記敘方式。相信很多朋友都對寫作文感到非常苦惱吧，以下是小編整理的闡述廣告的.利弊為話題的高考英語作文，供大家參考借鑒，希望可以幫助到有需要的朋友。
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows. First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers. Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements. In conclusion, false advertisements must be eliminated in our society.
廣告的利弊（4）
題目：
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are To what extent do you agree or disagree?
范文：
It is true that we are increasingly surrounded by advertising by companies that want to sell us their To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we
Advertisements can certainly tempt people to buy products that they might not otherwise A good example could be the mobile Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up-to-date with the latest fashions or own the newest high-status The high sales of the iPhone seem to support this
On the other hand, I believe that most people do not buy products because of the advertising There are other good reasons why we make these choices, and there must be some kind of need before a person makes a New versions of products almost always have improved features that buyers may A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of
In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real
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廣告的利弊（5）
雅思寫作常見話題：Today consumers are facing an increasing amount of advertising from competing To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思寫作常見話題講解：
此類雅思寫作題目是典型的blended essay的寫法，開頭結尾相對容易，body paragraphs分為兩段展開，按照雅思寫作題目提問的先后順序：首先，第一問可以寫廣告所帶來的諸多benefits，比如：廣告讓我們更加清晰了解產品特點getting a better understanding of how the products work;成為大多數企業的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式，讓人們生活更加幸福快樂more contented。當然也可以寫drawbacks，例如：很多商業廣告的虛假宣傳誤導了消費者消費misleading customers;部分廣告內容低俗，對青少年的身心發展不利negative effects on mental health;廣告泛濫使廣告形象大打折扣contribute to a bad self-image。其次，針對問題提出解決的solutions，這里可以從政府的角度切入，廣告利弊兼有，政府應當積極引導，以便廣告更好地服務于民眾。
雅思寫作常見話題范文：
First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is
人們受廣告影響的程度可以用大眾消費品的高銷量來衡量，其中許多是不必要的或完全沒有用的。主要通過媒體，產品和服務上的廣告能夠半真半假地滲透到公眾頭腦中。在許多情況下，消費者變得如此貪婪，以至于他們不僅購買他們真正不需要的東西，而且花掉他們沒有的錢。
Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent And that is why training programs are often believed to be positive in changing criminal Nevertheless, most statistics tend to tell a different As it is, rather than becoming productive members of society, they turn themselves into more skilled So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison In most cases, after serving their terms they continue commiting offences of a more sophisticated
雖然廣告給人們作為消費者的機會，但實際上大多數廣告往往使他們渴望一些毫無價值的東西。在這種情況下，很容易把人們的需求變成貪婪。因此，他們經常被鼓勵想要東西——想要這個，想要這個。這種人類行為受到來自各個方面的媒體的困擾：廣播、電視和網絡，更不用說報紙和雜志等印刷發行物。顯然，許多“沖動”的買家被說服了，他們以為新產品或服務可以改變他們的生活。盡管自由市場經濟帶來了種.種好處，但不可靠廣告的影響尤其消極，因為廣告的力量不能反映銷售產品和服務的社會的實際需要。
Education is more a romantic option than an effective solution for crime At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in It merely shows the fear and impotence of innocent people in the
更糟糕的是，許多消費者被說服浪費他們沒有的錢。在廣告的包圍下，人們太不明智，無法在收入和支出之間起平衡的作用。似乎對經濟有利的東西開始逐漸起反作用，因為廣告深深地誤導消費者，使他們陷入商業債務，他們可能無法按時償還。因此，廣告可以取代現代人的生活，而被視為一種“必要的惡”。此外，隨著制造業和服務業公司爭奪更大的市場份額，幾乎不可能指望媒體減少不誠實廣告的數量。此外，當涉及到賺錢的時候，公司和媒體在同一個宗教中。
The point is that sending criminals to prison is effective, if only by moving them away from the On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure
畢竟，貪婪是人類的本能，消費者只因他們愚蠢的廣告而受到責備。既然禁止商業廣告是不可能的，人們應該教育自己在購買和消費行為上更加謹慎。至于消費者，除了自我控制之外，還有什么更好的措施來保護自己呢?
廣告的利弊（6）
廣告類：
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an To what extent do you agree or disagree? 人們購買商品是因為需要，廣告沒有作用，僅僅是娛樂，是否認同?
點評： no more than = only adv 僅僅
相關提問：
Nowadays, customers are facing increasing advertisements with the competition of different To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?
點評：分析廣告的弊端以及提出解決策略。
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are To what extent do you agree or disagree? 產品銷量的提高反映了廣告的作用，不是社會需求，是否認同?
點評：廣告話題最難的提問角度，寫作思路為讓步反駁：廣告為何不是提高產品銷量的因素。
Some people believe that advertisements should be banned since they serve no useful purpose and can even be To what extent do you agree or disagree? 廣告應不應該被廢除?
點評：讓步反駁寫法，談及廣告的利好，不能因噎廢食。
綜合點評：廣告為恒熱話題，經典提問角度：是否應該廢除廣告。廣告對于消費者的影響和解決策略。廣告的利弊。兒童廣告的影響和解決策略。
老師思路拓展：
廣告的利好：
廣告的教育性： 公益廣告扮演了教育者的角色，例如，希望工程的廣告喚醒了人們對偏遠地區的失學兒童的關注。
廣告的信息性：廣告是人們獲得信息的渠道以及源泉。例如，電視購物廣告為人們購買心儀商品提供了便利。
廣告的娛樂性：廣告是傳媒的一種形式，通常具有幽默性，因此，有趣的廣告可以博人一笑，增加生活樂趣，例如蘋果手機的廣告。
廣告的弊端：
非法廣告以及虛假廣告危害消費者的利益。例如，很多化妝品以及藥品廣告，充滿了花哨的宣傳語以及空洞的承諾，夸大產品的功能，極端情況下，威脅人的健康。
明星代言的廣告，誘發消費者購買他們不需要的商品，增加了消費者的經濟負擔。
很多電視廣告令人討厭，打斷精彩的節目。同理，很多人在街頭散發廣告單，污染環境，浪費行人時間。
解決廣告的弊端：
政府對于非法廣告加強監管。
廣告明星增強守法意識，理性代言。
消費者增強自我保護意識，理性消費。
老師原創語料庫：(同時寫作口語卡片：一則廣告)
廣告的利弊（7）
廣告的利弊高中英語作篇1
Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.
廣告的利弊高中英語作篇2
With the development of advertising, ads have been connected with people’s life. Is it good or bad? We had a discussion. Some people think advertisements don’t tell the fact about the products advertised. Also, they take up too much time on TV and the radio, and cover too much space in newspapers and magazines, which waste a lot of paper. What’s worse, there are some false advertisements that cheat people into buying their things. Therefore, they believe advertisements should be stopped.
Some other people think advertisements can help us make better choices about what to buy by offering us the latest information about various goods. Moreover, many well-done advertisements are popular and entertaining, which appeal to the consumers. However, too many advertisements can be annoying. So we should develop advertising properly.
In my opinion, ads is like a two-side sword. Anyway, we can be wise if we are able to distinguish between fiction and fact.
隨著廣告業的發展，廣告已經與人們的生活聯系在一起。廣告是好還是壞?我們進行了一個討論。有些人認為廣告沒有告訴關于這個產品的實際。同時，廣告在電視和收音機上占用了太多的時間，在報紙和雜志上也占用了太多空間，浪費了很多紙。更糟的是，一些虛假廣告欺騙人們去買他們的東西。因此，他們認為廣告應該被取締。
其他一些人認為廣告通過提供最新的各種各樣的商品信息，可以幫助我們做出更好的購買選擇。此外，許多好廣告很受歡迎很有娛樂效果，能夠吸引消費者。然而，太多的廣告會讓人討厭。所以我們應該采取正確的方式發展廣告。
在我看來，廣告就像一把雙刃劍。無論如何，如果我們能夠區分小說和事實我們就會是明智的。
廣告的利弊高中英語作篇3
In the modern information era, one can't avoid being surrounded by various kinds of advertisements. They serve as a direct bridge between manufactures and consumers. By advertising, manufactures can easily introduce their products and attract the attention of consumers. On the other hand, consumers will have more opportunities to get to know more about the things they are interested in.
在如今的信息時代，人們無法避免各種各樣的廣告。他們在生產廠商和消費者之間架起了一個橋梁。通過廣告，生產廠家可以很容易地介紹自己的產品并贏得客戶的注意;同時，消費者也能夠有機會對他們感興趣的產品了解更多。
However, there are still lots of people who complain that many of the words in advertisements are rather misleading. Some manufactures spend far too much money on advertising their products without trying to promote the quality of their goods. To make things worse, some people even use false descriptions in their advertisements for the sake of making money.
然而，很多人抱怨許多廣告中的廣告詞非常誤導人。很多廠家花大量的錢財用于廣告，卻沒有想辦法提高其產品質量。更糟糕的是，有些人為了錢甚至在廣告中做虛假描述。
Perhaps it is not advertising that should be blamed rather we need to strengthen advertising law. Only under the firm control of government, can advertisements benefit people in the broadest sense.
實際上，并不是廣告本身應受到指責，而是我們應該強化廣告方面的法律。只有在政府的嚴格控制下，廣告才能在最大程度上造福人類。