廣告雅思（1）

題目：

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are To what extent do you agree or disagree?

范文：

It is true that we are increasingly surrounded by advertising by companies that want to sell us their To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we

Advertisements can certainly tempt people to buy products that they might not otherwise A good example could be the mobile Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up-to-date with the latest fashions or own the newest high-status The high sales of the iPhone seem to support this

On the other hand, I believe that most people do not buy products because of the advertising There are other good reasons why we make these choices, and there must be some kind of need before a person makes a New versions of products almost always have improved features that buyers may A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of

In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real

(261 words)

廣告雅思（2）

雅思寫作常見話題：Today consumers are facing an increasing amount of advertising from competing To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

雅思寫作常見話題講解：

此類雅思寫作題目是典型的blended essay的寫法，開頭結(jié)尾相對容易，body paragraphs分為兩段展開，按照雅思寫作題目提問的先后順序：首先，第一問可以寫廣告所帶來的諸多benefits，比如：廣告讓我們更加清晰了解產(chǎn)品特點(diǎn)getting a better understanding of how the products work;成為大多數(shù)企業(yè)的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式，讓人們生活更加幸福快樂more contented。當(dāng)然也可以寫drawbacks，例如：很多商業(yè)廣告的虛假宣傳誤導(dǎo)了消費(fèi)者消費(fèi)misleading customers;部分廣告內(nèi)容低俗，對青少年的身心發(fā)展不利negative effects on mental health;廣告泛濫使廣告形象大打折扣contribute to a bad self-image。其次，針對問題提出解決的solutions，這里可以從政府的角度切入，廣告利弊兼有，政府應(yīng)當(dāng)積極引導(dǎo)，以便廣告更好地服務(wù)于民眾。

雅思寫作常見話題范文：

First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is

人們受廣告影響的程度可以用大眾消費(fèi)品的高銷量來衡量，其中許多是不必要的或完全沒有用的。主要通過媒體，產(chǎn)品和服務(wù)上的廣告能夠半真半假地滲透到公眾頭腦中。在許多情況下，消費(fèi)者變得如此貪婪，以至于他們不僅購買他們真正不需要的東西，而且花掉他們沒有的錢。

Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent And that is why training programs are often believed to be positive in changing criminal Nevertheless, most statistics tend to tell a different As it is, rather than becoming productive members of society, they turn themselves into more skilled So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison In most cases, after serving their terms they continue commiting offences of a more sophisticated

雖然廣告給人們作為消費(fèi)者的機(jī)會，但實(shí)際上大多數(shù)廣告往往使他們渴望一些毫無價值的東西。在這種情況下，很容易把人們的需求變成貪婪。因此，他們經(jīng)常被鼓勵想要東西——想要這個，想要這個。這種人類行為受到來自各個方面的媒體的困擾：廣播、電視和網(wǎng)絡(luò)，更不用說報紙和雜志等印刷發(fā)行物。顯然，許多“沖動”的買家被說服了，他們以為新產(chǎn)品或服務(wù)可以改變他們的生活。盡管自由市場經(jīng)濟(jì)帶來了種.種好處，但不可靠廣告的影響尤其消極，因?yàn)閺V告的力量不能反映銷售產(chǎn)品和服務(wù)的社會的實(shí)際需要。

Education is more a romantic option than an effective solution for crime At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in It merely shows the fear and impotence of innocent people in the

更糟糕的是，許多消費(fèi)者被說服浪費(fèi)他們沒有的錢。在廣告的包圍下，人們太不明智，無法在收入和支出之間起平衡的作用。似乎對經(jīng)濟(jì)有利的東西開始逐漸起反作用，因?yàn)閺V告深深地誤導(dǎo)消費(fèi)者，使他們陷入商業(yè)債務(wù)，他們可能無法按時償還。因此，廣告可以取代現(xiàn)代人的生活，而被視為一種“必要的惡”。此外，隨著制造業(yè)和服務(wù)業(yè)公司爭奪更大的市場份額，幾乎不可能指望媒體減少不誠實(shí)廣告的數(shù)量。此外，當(dāng)涉及到賺錢的時候，公司和媒體在同一個宗教中。

The point is that sending criminals to prison is effective, if only by moving them away from the On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure

畢竟，貪婪是人類的本能，消費(fèi)者只因他們愚蠢的廣告而受到責(zé)備。既然禁止商業(yè)廣告是不可能的，人們應(yīng)該教育自己在購買和消費(fèi)行為上更加謹(jǐn)慎。至于消費(fèi)者，除了自我控制之外，還有什么更好的措施來保護(hù)自己呢?

廣告雅思（3）

advertisement = advertising n 廣告

TV commercial n 電視廣告

public-service ads = public –interest ads n 公益廣告

advertisement campaign n 廣告宣傳

wise consumers = wise buyers n理性的消費(fèi)者

censorship of ads n廣告審查

wise buying n 理性消費(fèi)

ads produced by super stars n明星做的廣告

makeup ads n化妝品廣告

medicine ads n藥品廣告

談及廣告的利好：

Under no circumstances can we uunderestimate the indispensable roles of ads

in our 我們不能忽視廣告在生活中的作用。

witty slogan 智慧的宣傳語

eye-catching pictures n 精美的圖片

exert a subtle influence on v對于 …… 有微妙的影響

…… play the role of educator v 扮演教育者的角色

…… is a significant source of information v是信息的源泉

…… bring huge convenience to consumers v 給消費(fèi)者帶來便利

…… serve the function of entertainment v 有娛樂功能

promote the sales of the relevant products v 提高相關(guān)產(chǎn)品的銷量

…… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的產(chǎn)業(yè)，可以解決就業(yè)以及促進(jìn)相關(guān)產(chǎn)業(yè)的繁榮例如……

談及廣告的弊端：

However, we can never ignore the negative influence induced by advertisement 然而，我們不能忽視由于廣告引起的弊端。

Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會雇傭歌手以及明星代言商品。

fake and illegal ads n虛假的非法的廣告

…… are full of flowery phrases and empty promises …… 充滿了花哨的宣傳語以及空洞的承諾。

buy goods without consideration = purchase goods impulsively v沖動購物

endanger the consumers’ interests v 威脅到消費(fèi)者的利益

impose much pressure upon consumers economically v 增加消費(fèi)者的經(jīng)濟(jì)負(fù)擔(dān)。

consumers are affected by = consumers are influenced by = consumers are swayed by …… v消費(fèi)者被…… 影響

poorly educated children in the remote rural areas n偏遠(yuǎn)農(nóng)村地區(qū)的文盲兒童

點(diǎn)評：illiterate = poorly educated adj 沒有受到良好教育的。

irrational buyers = unwise buyers n非理性的消費(fèi)者

如何解決廣告的弊端：

strengthen the censorship of counterfeited or illicit ads v 加強(qiáng)對于非法廣告和虛假廣告的審查力度

Consumers could be away from those detrimental 消費(fèi)者可以遠(yuǎn)離有害廣告的影響。

Ads stars enhance their lawful awareness and assume more social responsibilities 廣告明星應(yīng)該增強(qiáng)守法意識以及承擔(dān)更多的社會責(zé)任

foster rational consumption habit v培養(yǎng)理性的消費(fèi)習(xí)慣

collect some information of other consumers before buying a product v 在買商品前收集一些信息

廣告雅思（4）

雅思寫作題目：Advertising encourages consumers to buy in quantity rather than promoting in Do you agree or disagree?

雅思寫作題目講解：

廣告出題種類兩種，一種為大范圍的(易寫)，如廣告的好與壞;一種為考察細(xì)節(jié)的(難寫)，如來自競爭公司的廣告對消費(fèi)者的影響，而此次考試屬于后者。所以大家要加強(qiáng)審題練習(xí)。

雅思寫作范文：

To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its reasons for your answer and include any examples from your own knowledge or

你在多大程度上同意或不同意下面的說法?廣告通常鼓勵消費(fèi)者大量購買產(chǎn)品或服務(wù)，而不是提高其質(zhì)量。給出你回答的理由，并舉出任何來自你自己的知識或經(jīng)驗(yàn)的例子。

Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right While quality sounds hard to define, you know that it is quality rather than quantity that

廣告是貿(mào)易的生命，因?yàn)楣?yīng)商想大量銷售商品;然而，每個廣告的成功與否最終取決于產(chǎn)品或服務(wù)的質(zhì)量。可以說，一個糟糕的投資是追求數(shù)量而不是質(zhì)量，而沒有意識到消費(fèi)者正在更加小心他們的錢包，特別是現(xiàn)在經(jīng)濟(jì)不景氣。雖然質(zhì)量聽起來很難定義，但重要的是質(zhì)量而不是數(shù)量。

The greatest thing to be achieved in advertising is believably, and nothing is more believable than the product So, the most powerful element in advertising is the truth, not half For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is

廣告所能達(dá)到的最大成就是可信性，沒有比產(chǎn)品本身更可信的東西了。所以，廣告中最有力的因素是事實(shí)，而不是半謊言。例如，一場大規(guī)模的廣告活動會使一個糟糕的產(chǎn)品更快地失敗，因?yàn)樗隙〞尭嗟娜酥浪菈牡摹?/p>

Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good

雖然廣告是鼓勵大眾消費(fèi)最有效的方法，特別是如果商品便宜且毫無價值的話，但人們在忘掉低價的甜蜜之后很久就會記住質(zhì)量差的苦澀。在某種程度上，質(zhì)量就像烹飪，你不能偽造好質(zhì)量比你可以假裝一頓美餐。

In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save

總之，僅僅因?yàn)橘|(zhì)量比數(shù)量更重要，并不意味著廣告在影響公眾心態(tài)方面沒有起到?jīng)Q定性的作用。關(guān)鍵是，消費(fèi)者現(xiàn)在在消費(fèi)行為上變得更加謹(jǐn)慎，因此不再像以前那樣精打細(xì)算、質(zhì)量愚蠢。無論如何，供應(yīng)商應(yīng)該繼續(xù)投資于為他們的優(yōu)質(zhì)產(chǎn)品做廣告，因?yàn)槿绻麄兺Ｖ棺鰪V告以節(jié)省金錢，那就像停止做鐘表以節(jié)省時間一樣愚蠢。

廣告雅思（5）

Customers are faced with increasing amounts of advertising due to the competition among To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?

作文：

Recently, I found on the internet that advertisements are regarded as another term of pollution to the However, hardly could anyone imagine the world it as it certainly brings huge amount of As far as I could tell, the amount of pros that advertising has brought to people has far exceeded its

In the first instance, advertising is the sales gimmick to In such sort of market, firms complete with each other to gain the market However, they will be reluctant to increase or lower their price because the information is interdependent and consumers have got tones of other Therefore, the only way to promote their sales will be through Some consumers, on the other hands, do find such information useful while choosing what to There is a common sense in it: hardly could an inefficient and stagnant firm invest a great deal of money on In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the

Nevertheless , some argue that people will be easily swayed by advertisement featuring with beautiful movie stars and make irrational decisions or even buy goods on impulse especially when talking about youngsters with less consciousness and This is still a rather minor We can tackle this by taking some For example, to educate young people not buying goods they don’t need and maybe set a regulation of age limits on purchasing certain goods like cosmetics and high-tech

To conclude, advertisements in my opinion will hardly influence people’s purchasing Instead, some well-made advertisements can approve he aesthetical capability of the Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great

廣告雅思（6）

Some people think advertising may have positive economic effects, while others think it has negative effects on individuals because it will make people feel dissatisfied about what they have and who they

Discuss both views and give your own

一些人認(rèn)為廣告對經(jīng)濟(jì)有積極的效果，然而其他人認(rèn)為它對于個人有消極的影響，因?yàn)樗鼤屓藗儗τ谧约核鶕碛械臇|西和自己的現(xiàn)狀不滿足。

討論雙方并給出你的觀點(diǎn)

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Sample Writing:

Nowadays, advertising is Be it routine happenings in our daily It’s strong presence is considered as a double-edged sword which means that there are positive as well as negative People in favor of advertisement argue that it benefits economy at all levels, whereas those oppose to it stress on the negative influence towards This essay will discuss both the beneficial and detrimental effects of adverts and conclude my

omnipresent 無處不在的

routine happenings 常規(guī)的事情

presence 存在()

double-edged sword 雙刃劍

detrimental 不利的

Advertising can contribute to economic development in many For enterprises, it helps increase value of products and develops brand awareness, preference and loyalty, so that sales are urged and overall cost is For the whole society, advertising can encourage companies to compete and provide new products as well as better services which result in greater vitality of the Also, more job opportunities are created as the demand for products and services go up because of

enterprise 企業(yè)

brand awareness 品牌意識，品牌知名度

brand preference 品牌偏好

brand loyalty 品牌忠誠度

urge 促進(jìn)，推動

vitality 活力

On the flip side of all the great things advertising offers us, there are many negative aspects to be seen at individual Advertising aims to present a product in the best light possible, and the dramatization made up of catchy jingles, ideal special effects and desirable scenes lead to people’s unrealistic expectation of the product and People can not distinguish between what they want or desire for and what they really Powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment and to "keep up with the Jones". What’s more, the persona in adverts is usually flawless which make people expect more than they can For example, advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers at all These images are often

flip side 反面

dramatization 戲劇化

catchy jingles 朗朗上口的音樂

unrealistic 不現(xiàn)實(shí)的

distinguish between … and … 區(qū)分…和…

compel 強(qiáng)迫，促使

emotional fulfillment 情感上的滿足

keep up with the Jones 和左鄰右舍攀比

persona 人設(shè)

flawless 無瑕疵的，完美的

athletic 體格健壯的

unattainable 不可達(dá)成的

With all these pros and cons of adverts to be considered, I am convinced that taking a balanced view is appropriate at present, since advertising industry is developing, and time will tell All we need to do now is to prevent the potential hazards from affecting people’s

hazard 風(fēng)險

廣告雅思（7）

The high consuming goods are caused by the advertisements rather than the real needs of the What do you think?

The consuming behaviors are influenced by diversified factors, such as impulse, self-satisfaction, curiosity, and so But the most influential factor is the promotion of products on TV commercials and Advertisements are changing our consuming ideas and

It is hard to date back to the exact date when advertisements The emerge of advertisements is beneficial for both the purchasers and manufacturers, for the former can be informed of the latest products, together with their novel functions and usages, which meet the needs of consumers, and the latter, undoubtedly, can make larger margins and gain reputation through the publicity of In a word, advertising is like a go-betweener, who helps the manufacturers to find the best

Advertisements change our consuming behaviors, according to the recent surveys carried out by some The colors, music and slogans of advertisements are likely to stimulate audiences’ desire to buy regardless of their real Housewives often complain that they always buy the things useless at all, and that their purchasing decisions are made on Some advertisements often exaggerate the effects and functions of products, which induces consumers to make wrong What’s more, some people, especially youngsters like to pursue In their eyes, advertisements represent vogue and the trend of social

In brief, we cannot do without advertisements, which are the main means of Nonetheless, we should be more rational when facing the allure of If manipulated by advertisements, we will act like a puppet, without any (275 words)

廣告雅思（8）

題目是：In many countries today, people buy a range of household goods ( television, microwave, oven and rick cookers) Is it a positive or negative development?雅思寫作真題范文及解析：

首段，轉(zhuǎn)述改寫題目并闡述自己的觀點(diǎn)。交代一下背景，現(xiàn)代社會大多數(shù)家庭購買家用電器，帶給人們便捷的生活體驗(yàn)，解放了人們的雙手。不過同時，這些家用電器也帶來了一些負(fù)面影響，比如環(huán)境問題。總的來說，家用電器的普及是利大于弊的一件事。

In contemporary society, most families are capable to afford home appliances such as television, microwave, oven and so It is generally accepted that those technological goods have brought great convenience to our life although they do generate negative effects on

在當(dāng)代社會，大多數(shù)家庭都有能力購買電視機(jī)、微波爐、烤箱等家用電器。人們普遍認(rèn)為那些科技產(chǎn)品給我們的生活帶來了極大的便利，盡管它們確實(shí)對環(huán)境產(chǎn)生了負(fù)面影響。

第二段：闡明第一個觀點(diǎn)，也是核心觀點(diǎn)，家用電器對于人們的好處，這是作文的重點(diǎn)。開頭首句就直接點(diǎn)題。然后說明原因，由近及遠(yuǎn)，由小及大，第一點(diǎn)：家用電器的普及提升了人們的生活品質(zhì)。舉例說明，比如電視、微波爐等，當(dāng)然可以說空氣凈化器、空調(diào)、吸塵器等。第二點(diǎn)是從經(jīng)濟(jì)學(xué)上來說，生產(chǎn)家用電器帶來了工作和產(chǎn)業(yè)升級。考生也可以說其他原因，比如現(xiàn)在是污染問題越發(fā)嚴(yán)重，裝修中的有害物質(zhì)、城市中的空氣質(zhì)量，有了家用電器比如空氣凈化器，確實(shí)能夠改善家中的環(huán)境問題。家用電器甚至可以緩解家庭矛盾(誰在家做家務(wù)常常會引發(fā)矛盾)。

In terms of merits of using domestic appliances, the most obvious is that people’s quality of life has been Take TV as an example; watching TV is a preferable means of relaxation for people to spend their leisure time and release stress, with amusing programs, entertainment news as well as soap operas shown on the Another case is that the application of microwave, oven and rock cookers in the kitchen saves housewives from heavy housework and even assists them in cooking delicious meals Furthermore, consumers’ demands for electric appliances stimulate the development of manufacturing industries, which creates more job opportunities and bring the government increasing tax

就使用家用電器的優(yōu)點(diǎn)而言，最明顯的是人們的生活質(zhì)量得到了提高。以電視為例;看電視是人們用來消遣和釋放壓力的一種較好的放松方式，娛樂節(jié)目，娛樂新聞和肥皂劇在屏幕上播放。另一個例子是，微波爐、烤箱和巖石炊具在廚房的應(yīng)用，使家庭主婦從繁重的家務(wù)勞動中解脫出來，甚至幫助她們高效地烹飪美味的飯菜。此外，消費(fèi)者對電器的需求刺激了制造業(yè)的發(fā)展，創(chuàng)造了更多的就業(yè)機(jī)會，為政府增加了稅收。

第三段，談家用電器對環(huán)境的影響。說到對環(huán)境的影響，主要還是在于生產(chǎn)上，比如生產(chǎn)大量的家用電器會消耗很多電量、生產(chǎn)家用電器會產(chǎn)生有害物質(zhì)等。甚至?xí)斐刹糠仲Y源浪費(fèi)。典型例子：空調(diào)和冰箱的使用會排放氟利昂，這是一種對于大氣造成破壞的有害氣體。

However, it must be admitted that the worldwide use of household appliances inevitably contributes to environmental To commence with, in an attempt to maintain these devices function, a great amount of electricity has to be consumed, which is largely generated from fossil fuels such as coal and In the long run, the scarcity of natural resources will become a tough issue for human In addition, harmful gas emission is another big As a matter of fact, in the use of fridge and air conditions, Freon (a kind of chemical gas) is emitted into air, leading to the destruction of ozone

然而，必須承認(rèn)，世界范圍內(nèi)使用家用電器不可避免地造成環(huán)境退化。首先，為了維持這些裝置的功能，必須消耗大量的電力，而這些電力主要是由煤和石油等化石燃料產(chǎn)生的。從長遠(yuǎn)來看，自然資源的稀缺將成為人類面臨的一個難題。此外，有害氣體排放是另一個大問題。事實(shí)上，在使用冰箱和空氣條件下，氟利昂(一種化學(xué)氣體)被排放到空氣中，導(dǎo)致臭氧層的破壞。

最后，總結(jié)并再次強(qiáng)調(diào)自己的觀點(diǎn)，人們購買和使用家用電器是好事，不過也希望今后的家用電器產(chǎn)品能夠更加環(huán)保。

In conclusion, as far as I am concerned, it is a positive development that people can purchase various electric However, environment-friendly technology should be adopted in its production to protect

總之，在我看來，人們可以購買各種電器是一個積極的發(fā)展。然而，在生產(chǎn)中應(yīng)該采用環(huán)保技術(shù)來保護(hù)環(huán)境